And as of 2022, that number has risen to an astronomical 3.1 billion. To put it into perspective, in 2018, there were about 2.6 billion social media users globally. Today you will be hard-pressed to find someone, no matter the age, who does not have a social media account on at least one of the popular platforms. On a tiny canvas like a business card, social media icons provide a quick way to identify account handles for each platform.Ī few reasons to include social media logos in your business cards include: That is why business cards today also display social media handles alongside the phone number and email address. Therefore, with communication between businesses and the consumer changing, companies must adapt their existing promotional mediums according to the new needs. Common examples include automotive or real estate business cards, which have been sporting social media handles for quite some time. Market sectors that are aiming to target a younger generation of consumers have already started using social media. For the younger generation, the millennials, and the Gen-Z, social media is the go-to source. That leaves us with email, websites, and social media. Put simply, people today prefer to contact a business digitally rather than through phone or in person. Why can’t we add the social media handles to the business card directly and without embellishments? Why do we require icons for various social media platforms to be on the card itself? This is a question that might confuse many. Why Do I Need Social Media Icons for Business Cards? However, a question might come to your mind. Experienced branding services recommend that you add your social media handles to your merchandise to expand your reach as much as possible. They bring in prospective customers from various untapped market sectors. Business cards can be used to drive traffic to your social media accounts. While the first two mediums are understandable, social media icons for business cards also serve a great purpose. Soon, companies started putting the links to their social media accounts on their websites, letterheads, and even business cards. Many businesses saw incredible growth through social media marketing campaigns. Even more so, a subdomain of marketing was developed which catered explicitly to promoting your products or brand via social media.īrands everywhere use these social media platforms as their first line of brand awareness, using these handles to engage and educate their consumers. Over the past few years, popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more have proved themselves worthy of being called marketing tools. How to Use Social Media Logos On Your Business Cards
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